When you started your business, unless you love finance and accounting, you probably weren't excited to crunch numbers and dig into financial models. Instead, you did it because you love to bake cakes, get people in shape or do whatever is at the core of your business.
But there's a clear difference between working your business (i.e. baking the cakes) and the work needed to run your business (i.e. making sure you have the money to buy flour for the cakes). One can't exist without the other, and business owners often make the mistake of putting too much emphasis on working the business while ignoring how the business is run, oftentimes to their detriment.
One of most difficult parts about running a business are tending to numbers that need crunching and financials that need digging into. Without attending to them, your business could be headed for trouble.
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